There’s a new music streaming service on the block called MOG. MOG claims to be a “CD quality streaming service” but when we looked into it, it’s really nothing more than MP3 lossy quality audio. Here’s the down low.
MOG is a paid subscription online music service much like Rhapsody, where users can listen to, read about, and discover music. The social interaction element of MOG Music is quite interesting and is the defining element that separates MOG from everyone else. MOGMusicNetwork.com offers up-to-the-minute news and showcases (in the press release from the company’s words) “the most insightful, exciting, and hilarious music writing in the world from over 1,300 top music blogs along with a slew of informed rants and raves from its own writers and editors”.
The MOGMusicNetwork.com editorial team, lead by Andrew Phillips, editor-in-chief and former deputy editor of Flavorwire, brings readers the “most important and influential voices, exclusive videos, interviews and mp3s that can’t be found anywhere else online” or so the press releases suggests. There are reported to be 20 million MOG users as of this writing.
Users can play any song in MOG’s 10 million strong catalog on their computer through their web browser; on their mobile device through MOG’s applications for the iPhone, iPod Touch, and Android platform; via the multi-room Sonos system, and on their television through MOG’s channel on the Roku Digital Video Player. MOG also allows users to access aggregated editorial content from thousands of music blogs, user posts, and in-house editors.
MOG was founded by David Hyman, former CEO of Sony owned Gracenote and quickly partnered with Rhapsody to allow Rhapsody subscribers to access all of Rhapsody’s content through MOG.
By default, web streams are 320 kbps mp3 files and mobile streams are 64 kbps AAC files. Users choose whether mobile downloads are ‘high-quality’ 320 kbps mp3 files or 64 kbps AAC files.
MOG Radio, accessible through any of the platforms mentioned above, automatically generates a continuous play queue based on the artist chosen by the user, much like Pandora. By adjusting a ‘slider’ within the MOG player between Artist Only and Similar Artists, the user determines whether the radio plays only songs by the selected artist, or whether and how often songs by similar artists are added to the queue. When the user’s song selection ends, MOG Radio begins to play and continues until the user makes another selection.
Two different subscription plans are currently available. A $5/month plan allows users to access MOG through the web and through the Roku channel, and a $10/month plan allows access though these platforms and through supported mobile devices.
This newspaper objects to terms like CD Quality being used to attract and fool unsuspecting people about the service and believe this represents a breach of trust. We, in the high-end, know what CD quality means and represents and understand that lossless “CD quality” is the minimum standard by which we would accept high-end performance and everything less than this, while pleasant to listen to, isn’t high-end.