A new magazine about the high-end funded by (gasp) a manufacturer and featuring their products and news as well? Is this just a shameless attempt at marketing or is there something sinister going on? Shameless yes, sinister no.
PSTracks is a new, monthly magazine, funded by high-end manufacturer PS Audio and offered free to anyone interested in a good read. Sure there will be all the latest PS Audio news plus tons of interesting articles and industry news from writers all over the world intended to connect the high-end together.
Here readers can find welcome relief from a world awash in a sea of mediocrity through this window into high-end products and performance.
Here is what we will cover: articles of interest on audio, power, home entertainment, vinyl, music, the High-End, new technologies, people, events, companies, PS Audio news and product launches.
Here is what we will not cover: reviews on equipment specific to our industry. So, we will most likely review products and equipment outside the high-end audio field, like hard drives, cabling, routers, mobile devices, new software, music services and so on.
The writing styles and article lengths will lean towards those of the New Yorker Magazine or NPR, focusing on longer and more in depth when appropriate. Writers will enjoy great freedom on article length and focus on subject matter. Guidelines for content will be as unrestricted as possible and articles will be chosen primarily on their interest level to our readership. We love intelligent thoughtful dialog, out-of-the-box ideas, concepts and controversy. We dislike the ordinary, dull, tired and “missionary” positions on topics. We’re not above (or below depending on your perspective) printing articles on hand-crafting products other than home entertainment (like beer, or bread, or art) as long as we feel it brings a fresh perspective, is well written and makes for a good and interesting read.
Our writers will come from PS Audio as well as all over the world and include industry leaders, fellow manufacturers, reviewers, technologists, dealers, customers and readers alike. We will visit our fellow US manufacturers and take our readers on tours of their facilities, publicize their perspectives on relevant issues. We will embrace all content worthy of our readership.
We love music and we love sharing that music, information about it, access to it.
We are high-end and differentiate everything we do from the ordinary mass appeal products and services that do not live up to the essence of what makes a product, a performance, a service or a concept high-end.
To help build awareness of the high-end and connect with as many like-minded people as we can.
PSTracks will be delivered electronically in multiple ways. www.pstracks.com will be the online portal and rely heavily on social media to foster dialog and connection with our readers. We want as much two-way communication as possible. In this day and age, publications without a robust dialog are stale and old.
PSTracks mobile versions are already in place and specially formatted versions are available right now for just about any mobile device on the market. In the future we will also be published in electronic book form (EPUB), available in as many forms as possible, including the Apple bookstore for the iPad, Android, Kindle and whatever else comes along that makes sense.
So we welcome PSTracks to the world and look forward to a long and healthy future, open and eager for change, dialog, controversy and having fun while enriching the lives of our readers from all over the world.
We encourage you to share this new idea with those you know who would appreciate its essence and thoughts. We hope you contribute. If you are interested in contributing , whether you are an audio club, a fellow manufacturer, a retail outlet, an aspiring inventor itching to get started, someone who wants to show off your system, or a reader of this newspaper, please drop us a note through the form below. We welcome your input.