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Give me a good reason

Paul's Posts — 26 May 2012

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Give me a good reason

There are plenty of products worth owning but only a very few worth buying and even fewer worth switching.

If you have something in your home that works you don’t have an itch to replace it – in fact, you probably never think about it because it works.  When the opposite is true you’re on the hunt for a replacement solution.

So a product that is so extraordinary that it jumps out at you and makes you replace what you have that is working is rare indeed – and rarer still in an industry like ours that sees little true change in products and methods of reproducing music.

Most of what we see and get the itch to buy happens because what we have is getting tired or has been replaced with a newer technology.

This whole thought process just came to me while speaking to a group of Audiophiles on a recent road trip: the question was asked if we had anything extraordinary coming down the line I could share with the group.  Of course I think everything we make is extraordinary but what the person was really asking was “is there anything that is worth me selling what I have and replacing it with what you have?”

That, my friends, is a much tougher proposition for any company.

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About Author

Paul McGowan

Paul McGowan is the CEO and co-founder of PS Audio Inc. a Boulder Colorado design and manufacturing company of high-end audio products and services. McGowan has been designing and building high-end products for nearly 40 years. Hobbies include skiing, music, hiking, artisan bread baking, kick boxing and cooking. He lives in Boulder Colorado with his wife Terri and his 4 sons.

(5) Readers Comments

  1. Tom

    May 26, 2012 at 7:36 am

    Very insightful. But there are also people who will turn on a dime and switch to the latest and greatest even though that they have was the latest and greatest a very short time ago. You might call it the Apple effect.

  2. Tom Devey

    May 26, 2012 at 10:19 am

    But isn’t the perpetual search for audio nirvana through equipment upgrades the life’s quest for the true Audiophile?

  3. Bassman23

    May 26, 2012 at 4:42 pm

    The answer is yes, and PS Audio’s PWT and PWD were the latest I felt that way about. The ongoing revolution in the front end with the developments in digital and hi-rez have reached a tipping point.
    But the latest generation of loudspeakers, and some of the latest amps and preamps I have heard, lead me to suspect theat we are truly entering a golden age of music reproduction. I’m confident that those farsighted innovators in the audio field will continue to be supported by the dedicated audiophile community.
    Feed my ears!

  4. ppridday

    May 26, 2012 at 4:58 pm

    It is true that audiophiles are continually striving to reach audio nirvana and are always searching for the newest , greatest, “sounds like live music in my living room” setup. However at the moment I have halted all my searching and in fact have sold off most of all my gear at an audio shop on consignment and have a large credit towards new equipment at a later date. The reason? I have nobody to listen with. I have moved to a small town a few thousand miles away from where my base fellow audiophile buddies were. We spent countless hours listening to music, new amps, preamps, speakers, digital is horrible, analog clicks and pops, it’s too sibilant, that bottom end is divine…… the whole gamut of audiophiledom…. Now I have the mp3 crowd and nobody who would like to sit down for 5 hours with a couple bottles of wine or a nice bottle of single malt and really listen. I have found that the greatest system in the world cannot replace the love of trying to create the best system you can with friends who share the same passion….

    I have a nice bottle of Macallan if anyone is interested….

    P.

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