So, I am at the gym this morning watching TV as I work out and Netflix is on the news again. Their woes continue as they struggle to get their streaming movie business going.
I have tried now three times to get engaged with Netflix because the idea of choosing what I want to watch whenever I want is appealing. Even more appealing is the cost would be less than I am paying for cable’s version of the same thing.
The problem they are having has nothing to do with split websites or presentation – it’s a lack of good content.
Why am I bringing this up? Because I think it illustrates an important point we sometimes miss in our rush to get people engaged in our industry as well.
The fact is, you can dress something up any way you wish, but if the content isn’t there then all you’ve delivered is an empty promise.
People will pass through all kinds of hurdles to get at good content in any field – yet the opposite isn’t true – making it easy to access poor content doesn’t bring success.
When the latest gee-whiz all the bells and whistles 25 channel all you-can-eat and does everything I want receiver hits the market, I am not interested. Why? Because it has no content I am interested in, like providing a great listening experience.
Putting lipstick on a pig isn’t going to solve Netflix problem or the receiver market.
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audiofilodigital.com
Good point, Paul. That is true: comfortability (easy service) is not very useful if it is not followed by the range of “products”, whatever they may be: from food home-delivery, to music streaming services. Nor even if they are free: if I can´t find there what I want then, it doesn’t too much sense to me. And if I have even to pay for that… then, sorry, that is not my cup of tea. We’re living in the era of exccess of everything so, a poor range may be a, nowadays, mistake. Even if I am supposed only to click just on my computer keyboard.
Ultra-pecialization with wide range or specific solutions… or a wide range of different ones ?
Is the market ready or evolutioned/mature enough (referred to consumers) for this ?
Gordon
Same here
News, documentary, movies and a pick and choose of funny serials would make me happy.
It seems like the big providers are strong enough to steer what we watch so they can sell more ads and this puts the squeeze on the smaller guys. Sound familiar?
We used to get free TV and a few commercials. Now we pay for the service and get 40% commercials.
Why??
Because we accept this as the norm. Why?? Because they give us 7000 channels that we don’t watch?
Big business seems to run everything for us.
Genetically modified food, Entertainers who melt down regularly, Wars that we watch live on TV, compressed audio oh, and politicians, well lets not go there!
I think we need to support those brave patriots who are camped out on Wall Street or maybe even join them!
Frank LaFond
Exactly, Paul. I couldn’t believe my eyes when I saw the lack of content on Netflix. Same thing for the majority of the hi-res music download sites. Ditto some of the failed high-end music formats. Of course with Netflix, the demand will be there if the supply can catch up. I don’t know that there was ever enough demand for SACD or DVD-A even if the material was there. 99%+ couldn’t imagine wanting anything better than CD – and certainly weren’t willing to pay more for it.