So, I am at the gym this morning watching TV as I work out and Netflix is on the news again. Their woes continue as they struggle to get their streaming movie business going.
I have tried now three times to get engaged with Netflix because the idea of choosing what I want to watch whenever I want is appealing. Even more appealing is the cost would be less than I am paying for cable’s version of the same thing.
The problem they are having has nothing to do with split websites or presentation – it’s a lack of good content.
Why am I bringing this up? Because I think it illustrates an important point we sometimes miss in our rush to get people engaged in our industry as well.
The fact is, you can dress something up any way you wish, but if the content isn’t there then all you’ve delivered is an empty promise.
People will pass through all kinds of hurdles to get at good content in any field – yet the opposite isn’t true – making it easy to access poor content doesn’t bring success.
When the latest gee-whiz all the bells and whistles 25 channel all you-can-eat and does everything I want receiver hits the market, I am not interested. Why? Because it has no content I am interested in, like providing a great listening experience.
Putting lipstick on a pig isn’t going to solve Netflix problem or the receiver market.